Help protect yourself and your clients from potential legal issues and fines.
If you’re not building accessible websites, you’re opening up yourself—and your clients—to potential legal claims. These can cost anywhere from $4k to $100k per claim! Not only that, but while you’re then fixing the site, someone else could come along and sue the client again!
Some companies have gone after their website developers looking to recoup legal fees and fines afterward. (Don’t think professional liability insurance will protect you! I’ve even asked my carrier.)
Accessibility may or may not be a legal requirement for your clients. But even if they don't legally have to comply, their site could be a sitting duck for a lawsuit, especially in New York, Florida and California.
The number of website accessibility lawsuits has been dramatically increasing. In the United States, the number tripled from 2017 to 2018. One woman sued 175 business owners for not having compliant websites. Large companies such as Target and Domino’s Pizza have been sued as well. The list goes on.
I don’t mean to scare you. I’m trying to help prevent this from happening to you.
Be seen as the expert.
Most web designers and developers are not talking to clients about accessibility and do not possess this skill, so this is a great way to be seen as the expert, gain a competitive edge, win more website projects, add more value and charge more for that.
Learn a practical approach to accessibility guidelines.
Trying to understand the WCAG guidelines can be overwhelming, and there is a lot of gray area. You could spend days, if not weeks, trying to understand them. You can’t just tick off a list and think you’ll end up with an accessible site.
Not only that, but there is no definition of an “accessible website,” and you can’t approach accessibility with a theme, plugin, automated checker or overlay. Automated checkers can only detect about 25% to 30% of issues. They also can’t fix all issues correctly, and they can give false-positives.
Accessibility overlays not only don’t work but they make the site less accessible, slow it down and force people to use a different interface to get around the site. Could you imagine if, one day, you went to a site and couldn’t use your mouse?
Build better websites that rank better and reach more people.
Clients don’t want a website just to have a website. It’s about what that website will do for them. Accessible websites rank better and reach more people in search engine results, are faster and are easier to use by everyone.
One billion people worldwide have a disability, and 71% of them leave a website that is not accessible, and they will tell others about their poor experience. That’s bad for business. You can help your clients reach 20% more customers, clients, donors or members.
Consider, for example, Frank. He is a young disabled veteran who uses a keyboard instead of a mouse because his hands were amputated after suffering an injury in combat.
He visits your client’s website and wants to make a purchase. However, he cannot get to the product page because the navigation isn’t accessible. He is frustrated that he can’t get around the site, so he leaves.
Your client not only lost a sale, but Frank decides to contact his lawyer about filing a claim against the business for discrimination.
Melissa is a senior in high school looking at potential colleges. Since the age of 14, she’s had her heart set on a couple universities in particular. She has been working hard to get straight A’s to give herself the best chance of being accepted at them.
Imagine her disappointment to have just discovered their curriculum is not set up to help students who are deaf. Instead of choosing a school that she wants to go to, she has to narrow her choices by those who could accommodate her disability.
This may be part of the reason why 33% of hearing adults have at least a bachelor’s, but only 18% of those who are deaf or hard of hearing do.
Bill, who is colorblind, visits your nonprofit client’s site wanting to make a donation. He cannot tell that the word “donate” in the body text is a hyperlink, which is marked only by a different color.
“But he could call to make a donation,” you protest. Maybe he will if he can find the phone number and calls right then (or remembers to later). Or maybe he will leave and make a donation to another organization.
What You’ll Learn
In this course, Colleen Gratzer, accessibility consultant/designer/developer, reveals practices that have worked based on her experience designing and building accessible websites, years of research and consulting with other accessibility providers.
The goal of this course is for you to better understand accessibility and have a solid foundation and process for building accessible websites. This Foundations of Website Accessibility course will teach you:
- what accessibility is and who it affects,
- how to talk to clients about accessibility,
- ways to help protect yourself and your client,
- best practices for accessibility and usability,
- a process for building accessible websites,
- how to test websites for accessibility,
- ways to earn more with this work,
- recommendations for furthering your knowledge on this topic.
What the Course Covers
This foundational course covers accessibility and usability practices that span many of the WCAG 2.0 and 2.1 A and AA guidelines (but in plain English). The content is platform agnostic, although several WordPress techniques and plugins are covered.
- Module 1: Understanding and Selling AccessibilityLearn about accessibility, how to talk to clients and overcome objections about it, how to protect yourself in your contracts.
- Module 2: Structure & Sitewide ElementsLearn practices that affect the overall site—its foundation and navigation, including keyboard navigation and some CSS techniques.
- Module 3: Color & ContrastFind out the guidelines for color and contrast, what on a website is affected by them and some best practices that go beyond those requirements.
- Module 4: Text & Icon FontsLearn how to properly format text, headings, lists, tables, icon fonts and more, for accessibility, readability and usability.
- Module 5: MediaLearn best practices for handling images, carousels, audio and video, and downloadable files.
- Module 6: Hyperlinks, Buttons & FormsLearn coding, styling and best practices for hyperlinks, buttons and form elements, including how a screen reader interacts with them.
- Module 7: Finishing, Testing & Ongoing ComplianceLearn about functionality you can add to the site to help the user and the client, along with many testing techniques and how to help the client with ongoing compliance.
What You Get
- A straightforward accessible web design/dev process that works
- Confidence in understanding, talking about and addressing accessibility
- Ways you can make money with accessibility now and on an ongoing basis
- A competitive edge over other web designers and developers to help you win more projects
- Handouts and checklists for each module, including a list of accessibility tools; legal, technical and other resources; and more
- A 9-page checklist of accessibility tasks that you can incorporate into your existing workflow
- Q&A sessions from the live launch
- Quizzes with each module to help you retain what you've learned
- Lifetime access and future updates to the course
- Full immediate access to the course
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Module 1
In Module 1 of the course, Understanding & Selling Accessibility, you’ll get video training plus 3 handouts:- Glossary of accessibility terms,
- Understanding accessibility and
- Selling accessibility.
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Module 2
In Module 2, Structure & Sitewide Elements, you’ll get video training plus 3 handouts:- Code snippets,
- Language codes and
- Key points from the lessons.
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Module 3
In Module 3, Color & Contrast, you’ll get video training plus 2 handouts:- List of color resources and
- Key points from the lessons.
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Module 4
In Module 4, Text & Icon Fonts, you’ll get video training plus 2 handouts and an extremely valuable resource:- Code snippets,
- A typography guide and
- My custom WordPress plugin for helping clients maintain compliance when adding and editing content.
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Module 5
In Module 5, Media, you’ll get video training plus 2 handouts:- Code snippets and
- Key points from the lessons.
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Module 6
In Module 6, Hyperlinks, Buttons & Forms, you’ll get video training plus 2 handouts:- Code snippets and
- Key points from the lessons.
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Module 7
In Module 7, Finishing, Testing & Ongoing Compliance, you’ll get video training plus 5 handouts:- Code snippets,
- A complete list of reliable tools and resources with hyperlinks to them all,
- A Best Practices for Usability and Accessibility guide to give to your clients, and
- My 9-page development task checklist and workflow (in Word and PDF so you can add it to your own if you choose).
That’s 19 resources in total that will make your process easier, more efficient and thorough, saving you hours upon hours in trying to figure it all out on your own.
Plus, you get Q&A videos from the live launch of the course.
Bonuses
- Text for accessibility best practices that you can put into a guide for your clients when delivering a website
- A WordPress plugin to help your clients with accessibility
- Access to the course Facebook group
What Past Students Have Said
“I can’t say enough good things about Colleen’s accessibility training. Before I took this course, I already knew quite a bit about website accessibility best practices, and I was hoping to learn a few useful tidbits. By the end of Module 1, I had already added important information to my skillset that I was able to put into practice immediately.
The course was well organized, thorough but not overwhelming, and extremely informative. Everyone who builds websites should sign up for this training!”
Leslie Surel
“This class delivered so much valuable content and in an orderly and logical method. The course collateral is invaluable, well written and easy to follow.
Colleen is an exceptional teacher with great communication skills. She is not only an expert in her field but is a fabulous teacher. Not everyone can do both, but she certainly can.
I highly recommend that anyone developing websites take this course.”
Tammie O’Neal
“Before taking Colleen's web accessibility course, I had surface level knowledge of the subject and I wouldn't consider myself someone who could advise on the topic of web accessibility. Now, I feel much more confident in my ability to help website owners understand how building their sites with the disabled in mind is not only good practice, but good for business as well.”
Chris Nunn
“Colleen really knows her stuff when it comes to accessibility. She not only understands the guidelines and what they mean, but she knows how to best implement them in your website design and development. She saved me hours of research and guess work!”
Matthew Rodela
“Colleen is informative, thorough, and you can tell she really cares about why accessibility is important. I highly recommend her training!”
Billy Hoisington
Your Instructor
Colleen Gratzer is an award-winning designer with more than 23 years of experience in branding, print, and web design and development. Four of those years include being an accessibility specialist.
In 2016, she was trained in InDesign/PDF accessibility by one of the top accessibility providers to the U.S. government who is on the international committees that create accessibility standards for digital media and documents.
Since that time, Colleen has also designed and developed accessible websites, remediated existing sites and educated clients, designers and developers about the importance of accessibility.
In May 2019, she was asked to provide InDesign accessibility training to the U.S. Department of the Interior and has appeared on several podcasts and given presentations about website accessibility.
Colleen is a member of the IAAP, the International Association of Accessibility Professionals, and holds a verified certificate of achievement for introductory website accessibility from W3C, with plans to pursue additional certifications.
Her client-based business, Gratzer Graphics, provides accessibility consulting to nonprofits, creative firms and developers.
Through Creative Boost, she hosts the Design Domination podcast, mentors designers, teaches this course and provides many resources for designers.
As Seen/Heard On
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Discount available for teams of 3 or more.